Second-Generation Partner | Sales, Marketing & Digital Strategy
Dainah Rico became part of the Rico Monuments legacy in 1997, when she married Tracey Rico and joined the family business. Over the years, she has played a vital role in helping the company grow — from raising the next generation to building client relationships and expanding the company’s reach.
Today, Dainah leads website management, marketing, and sales, ensuring that the heart behind the work is reflected in every customer interaction — both online and in person. She brings compassion, clarity, and creativity to her role, helping families feel seen, supported, and informed during one of life’s most difficult moments.
As a second-generation partner and proud mother to third-generation owner Blaine Rico, Dainah remains committed to the vision set in motion by Manny and Barbara in 1986: serving with integrity, honoring life with dignity, and creating memorials that genuinely matter.